Sneak Peek of Smith & Cult | Nail Lacquers

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ARRIVING SOON!

Dineh Mohajer, one of the founders of the American cosmetics company Hard Candy, is launching a new line of nail polishes called Smith & Cult.

Smith & Cult nail polish collection comprises of 30 versatile shades, including a top and base coat. The range is very luxurious and it arrives in beautifully designed circular glass bottles with a silver dented cap. As Dineh Mohajer explains, the shades are inspired by genuine experiences depicted by a woman in her diary entries, and their names are quite unique and representative of these adventures. There is even an illustrated journal named “Diary of a Beauty Junkie” that goes along with the collection. The journal tells stories about six of the shades that are inspired by diary entries of a beauty addict. While the shades will be available for purchase mainly in-salons, the diaries are not for sale.

Source: WWD

Smith & Cult | Coming Soon

Umbrella Salon
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THE DIARY OF A BEAUTY JUNKIE

Smith and Cult’s nailed lacquer consistently delivers both flawlessly smooth coverage and brilliant shine. While custom tailored to provide high performance, the exclusive 5 free formula, is formulated without Dibutyl, Phthalate, Toluene, Formaldehyde, Formaldehyde Resin and Camphor.

Each shade is inspired by and representative of the experiences depicted by our heroine in her diary entries. We can’t help but relate to her as she shares her unedited thoughts and feelings during the raw, uninhibited conversations she carries on with herself. While the consumer and creator share an intimate relationship, the brand is also universally, almost without choice, relevant to us all.