Sneak Peek of Smith & Cult | Nail Lacquers


Dineh Mohajer, one of the founders of the American cosmetics company Hard Candy, is launching a new line of nail polishes called Smith & Cult.

Smith & Cult nail polish collection comprises of 30 versatile shades, including a top and base coat. The range is very luxurious and it arrives in beautifully designed circular glass bottles with a silver dented cap. As Dineh Mohajer explains, the shades are inspired by genuine experiences depicted by a woman in her diary entries, and their names are quite unique and representative of these adventures. There is even an illustrated journal named “Diary of a Beauty Junkie” that goes along with the collection. The journal tells stories about six of the shades that are inspired by diary entries of a beauty addict. While the shades will be available for purchase mainly in-salons, the diaries are not for sale.

Source: WWD