LUXURY BRAND PARTNERS - LAUNCH FRONT ROW 2016 | FEATURING KIEN HOANG FOR ORIBE HAIR CARE

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Luxury Brand Partners announces that it will be hosting Front Row 2016, a four-day event in which industry leaders will deliver education and share experiences with top salon owners, stylists and trendsetters from around the world.

The event is set to take place from January 9-12, 2016 at Mana Studios in Miami and will feature an array of talent from Oribe Hair Care, R+Co, V76 by Vaughn, Smith & Cult and Goldwell, including showcases from Howard McLaren, Garren, Thom Priano, Dineh Mohajer, Vaughn Accord, Ronnie Stam, Kien Hoang, Joey George, Coby Alcantar, Louis Orozco, IGK Salon and Vivienne Mackinder. Additional notable names will include: Good to Great author Jim Collins delivering the key notes, Barney’s Creative Director Simon Doonan taking part in a special presentation, and comedian Natasha Leggero being featured as a guest host.

In addition to main stage performances from some of the most talented names in the industry, Front Row 2016 will offer a variety of attractions, such as hands-on hairstyling sessions taught by master educators, celebrity-hosted forums and special events and entertainment ranging from poker tournaments, pool parties and fitness classes.

“We are thrilled to host one of the beauty industry’s most sought-after events of the year,” said Tevya Finger, president of Luxury Brand Partners. “Front Row 2016 has emerged from the success of Backstage – a single brand performance for Oribe Hair Care – and evolved into a multi-brand extravaganza for Oribe Hair Care, R+Co, V76 by Vaughn, Smith & Cult and friends. Through intensive workshops and cutting edge demonstrations led by visionaries from each brand as well as other industry experts, Front Row 2016 aims to raise the standard in what top-of-the-line education and beauty artistry can accomplish, both in and out of the salon.”

Front Row 2016 will feature mainstage education from the following educators: Garren, Dineh Mohair, Vaughn Accord, Ronnie Stam, Kien Hoang, Thom Priano, Coby Alcantar, IGK, Howard McLaren, Louis Orozco, Joey George, Nicci Welsch, Jim Collins (Keynote Speaker), Natasha Leggier, Vivienne Mackinder, Simon Doonan

VFILES | ZDDZ | RTW SPRING/SUMMER 2015 | STYLE.COM

Webster Hall
in

ZDDZ BY DASHA SELYANOVA

By Lee Carter for Style.com

There's something about a group show that brings out a festive spirit. At VFiles tonight—following a feel-good video message about togetherness from top model Carolyn Murphy—four relatively unknown men's and women's designers from around the world each presented a mini-collection to encouraging hoots and hollers from the audience. The receptive crowd included plenty of colorful downtown stars and Tumblr sensations, as well as enough bold-faced mentors—most notably, Calvin Klein's men's creative director Italo Zucchelli, who was all smiles—to keep the fresh-faced young things giddy with excitement well into the wee hours. Or, however late the VFiles x Def Jam DJ Championship, which doubled as the after-party, raged on. 

The democratic process of allowing designers anywhere to upload pictures and videos of their work to VFiles naturally favors extremes in shapes, colors, and concepts. The first and most promising of the group, Tigran Avestiyan, exhibited these in spades. The graduate of Central Saint Martins in London, who returned to his native Russia to found his label, based his collection on five actual bottles of name-brand fragrances he bought from duty-free stores in airports and fused them together into one unwieldy bottle that his models carried in clear plastic bags. They also wore tunics and shorts with a mishmash of crinkles and flashes of the words "Duty Free"—just enough to suggest cellophane packaging. The designer's message, that of the corruptive, corrosive nature of globalism, came through loud and clear. "It's good to be outside of fashion, seeing it from a distance," he said with a grin backstage, quickly adding, "Not that I wouldn't love to work in New York!" 

Next up was Hye Gin Hamm. Graduating from Parsons earlier this year, she drew inspiration from, she said, "a mix of American and Korean cultures," specifically, American denim and bulky silhouettes evocative of traditional Korean monks. Careful hand-bleaching of each oversized and layered item gave the collection an alluringly timeless, placeless quality. Showings by ZDDZ's Dasha Selyanova, another Russian, and Detto Kazuma of D.TT.K, both of whom produced highly graphic, slightly athletic collections, rounded out the very international showcase. 

Given the excellent IRL platform of VFiles, which is only a year old, it'll be interesting to see how these young hopefuls matriculate through the global fashion system. "It was challenging to choose four designers out of the hundreds who entered," said founder Julie Anne Quay, "but we work closely with our community and mentors [to look] for a point of view, salability, quality, and that's something special."

Key Hair: Kien Hoang | Oribe Hair Care.  Hair: Louis Orozco | Oribe Hair Care, Dan Nguyen | Oribe Hair Care, Coby Alcantar, Tony Caldwell, Jami Symons, Ashley Brecken, Christian Ceja-Compin | Oribe Hair Care, Mandee Hernandez, Kristen Keller, Nathan Nguyen | Umbrella Salon, Yanin Colmenero | Umbrella Salon, Karla Fenton | Umbrella Salon, Ronnie Stam | Oribe Hair Care.  Special Thanks to Talia Thomas of Oribe Hair Care.

Photo: Gianni Pucci / Indigitalimages.Com

VFILES | D.TT.K | RTW SPRING/SUMMER 2015 | STYLE.COM

Webster Hall
in

DETTO KAZUMA OF D.TT.K

By Lee Carter for Style.com

There's something about a group show that brings out a festive spirit. At VFiles tonight—following a feel-good video message about togetherness from top model Carolyn Murphy—four relatively unknown men's and women's designers from around the world each presented a mini-collection to encouraging hoots and hollers from the audience. The receptive crowd included plenty of colorful downtown stars and Tumblr sensations, as well as enough bold-faced mentors—most notably, Calvin Klein's men's creative director Italo Zucchelli, who was all smiles—to keep the fresh-faced young things giddy with excitement well into the wee hours. Or, however late the VFiles x Def Jam DJ Championship, which doubled as the after-party, raged on. 

The democratic process of allowing designers anywhere to upload pictures and videos of their work to VFiles naturally favors extremes in shapes, colors, and concepts. The first and most promising of the group, Tigran Avestiyan, exhibited these in spades. The graduate of Central Saint Martins in London, who returned to his native Russia to found his label, based his collection on five actual bottles of name-brand fragrances he bought from duty-free stores in airports and fused them together into one unwieldy bottle that his models carried in clear plastic bags. They also wore tunics and shorts with a mishmash of crinkles and flashes of the words "Duty Free"—just enough to suggest cellophane packaging. The designer's message, that of the corruptive, corrosive nature of globalism, came through loud and clear. "It's good to be outside of fashion, seeing it from a distance," he said with a grin backstage, quickly adding, "Not that I wouldn't love to work in New York!" 

Next up was Hye Gin Hamm. Graduating from Parsons earlier this year, she drew inspiration from, she said, "a mix of American and Korean cultures," specifically, American denim and bulky silhouettes evocative of traditional Korean monks. Careful hand-bleaching of each oversized and layered item gave the collection an alluringly timeless, placeless quality. Showings by ZDDZ's Dasha Selyanova, another Russian, and Detto Kazuma of D.TT.K, both of whom produced highly graphic, slightly athletic collections, rounded out the very international showcase. 

Given the excellent IRL platform of VFiles, which is only a year old, it'll be interesting to see how these young hopefuls matriculate through the global fashion system. "It was challenging to choose four designers out of the hundreds who entered," said founder Julie Anne Quay, "but we work closely with our community and mentors [to look] for a point of view, salability, quality, and that's something special."

Key Hair: Kien Hoang | Oribe Hair Care.  Hair: Louis Orozco | Oribe Hair Care, Dan Nguyen | Oribe Hair Care, Coby Alcantar, Tony Caldwell, Jami Symons, Ashley Brecken, Christian Ceja-Compin | Oribe Hair Care, Mandee Hernandez, Kristen Keller, Nathan Nguyen | Umbrella Salon, Yanin Colmenero | Umbrella Salon, Karla Fenton | Umbrella Salon, Ronnie Stam | Oribe Hair Care.  Special Thanks to Talia Thomas of Oribe Hair Care.

VFILES | HAMM | RTW SPRING/SUMMER 2015 | STYLE.COM

Webster Hall
in

HYE GIN HAMM

By Lee Carter for Style.com

There's something about a group show that brings out a festive spirit. At VFiles tonight—following a feel-good video message about togetherness from top model Carolyn Murphy—four relatively unknown men's and women's designers from around the world each presented a mini-collection to encouraging hoots and hollers from the audience. The receptive crowd included plenty of colorful downtown stars and Tumblr sensations, as well as enough bold-faced mentors—most notably, Calvin Klein's men's creative director Italo Zucchelli, who was all smiles—to keep the fresh-faced young things giddy with excitement well into the wee hours. Or, however late the VFiles x Def Jam DJ Championship, which doubled as the after-party, raged on. 

The democratic process of allowing designers anywhere to upload pictures and videos of their work to VFiles naturally favors extremes in shapes, colors, and concepts. The first and most promising of the group, Tigran Avestiyan, exhibited these in spades. The graduate of Central Saint Martins in London, who returned to his native Russia to found his label, based his collection on five actual bottles of name-brand fragrances he bought from duty-free stores in airports and fused them together into one unwieldy bottle that his models carried in clear plastic bags. They also wore tunics and shorts with a mishmash of crinkles and flashes of the words "Duty Free"—just enough to suggest cellophane packaging. The designer's message, that of the corruptive, corrosive nature of globalism, came through loud and clear. "It's good to be outside of fashion, seeing it from a distance," he said with a grin backstage, quickly adding, "Not that I wouldn't love to work in New York!" 


Next up was Hye Gin Hamm. Graduating from Parsons earlier this year, she drew inspiration from, she said, "a mix of American and Korean cultures," specifically, American denim and bulky silhouettes evocative of traditional Korean monks. Careful hand-bleaching of each oversized and layered item gave the collection an alluringly timeless, placeless quality. Showings by ZDDZ's Dasha Selyanova, another Russian, and Detto Kazuma of D.TT.K, both of whom produced highly graphic, slightly athletic collections, rounded out the very international showcase. 

Given the excellent IRL platform of VFiles, which is only a year old, it'll be interesting to see how these young hopefuls matriculate through the global fashion system. "It was challenging to choose four designers out of the hundreds who entered," said founder Julie Anne Quay, "but we work closely with our community and mentors [to look] for a point of view, salability, quality, and that's something special."

Key Hair: Kien Hoang | Oribe Hair Care.  Hair: Louis Orozco | Oribe Hair Care, Dan Nguyen | Oribe Hair Care, Coby Alcantar, Tony Caldwell, Jami Symons, Ashley Brecken, Christian Ceja-Compin | Oribe Hair Care, Mandee Hernandez, Kristen Keller, Nathan Nguyen | Umbrella Salon, Yanin Colmenero | Umbrella Salon, Karla Fenton | Umbrella Salon, Ronnie Stam | Oribe Hair Care.  Special Thanks to Talia Thomas of Oribe Hair Care.

VFILES | TIGRAN | RTW SPRING/SUMMER 2015 | STYLE.COM

Webster Hall
in

By Lee Carter for Style.com

There's something about a group show that brings out a festive spirit. At VFiles tonight—following a feel-good video message about togetherness from top model Carolyn Murphy—four relatively unknown men's and women's designers from around the world each presented a mini-collection to encouraging hoots and hollers from the audience. The receptive crowd included plenty of colorful downtown stars and Tumblr sensations, as well as enough bold-faced mentors—most notably, Calvin Klein's men's creative director Italo Zucchelli, who was all smiles—to keep the fresh-faced young things giddy with excitement well into the wee hours. Or, however late the VFiles x Def Jam DJ Championship, which doubled as the after-party, raged on. 

The democratic process of allowing designers anywhere to upload pictures and videos of their work to VFiles naturally favors extremes in shapes, colors, and concepts. The first and most promising of the group, Tigran Avestiyan, exhibited these in spades. The graduate of Central Saint Martins in London, who returned to his native Russia to found his label, based his collection on five actual bottles of name-brand fragrances he bought from duty-free stores in airports and fused them together into one unwieldy bottle that his models carried in clear plastic bags. They also wore tunics and shorts with a mishmash of crinkles and flashes of the words "Duty Free"—just enough to suggest cellophane packaging. The designer's message, that of the corruptive, corrosive nature of globalism, came through loud and clear. "It's good to be outside of fashion, seeing it from a distance," he said with a grin backstage, quickly adding, "Not that I wouldn't love to work in New York!" 

Next up was Hye Gin Hamm. Graduating from Parsons earlier this year, she drew inspiration from, she said, "a mix of American and Korean cultures," specifically, American denim and bulky silhouettes evocative of traditional Korean monks. Careful hand-bleaching of each oversized and layered item gave the collection an alluringly timeless, placeless quality. Showings by ZDDZ's Dasha Selyanova, another Russian, and Detto Kazuma of D.TT.K, both of whom produced highly graphic, slightly athletic collections, rounded out the very international showcase. 

Given the excellent IRL platform of VFiles, which is only a year old, it'll be interesting to see how these young hopefuls matriculate through the global fashion system. "It was challenging to choose four designers out of the hundreds who entered," said founder Julie Anne Quay, "but we work closely with our community and mentors [to look] for a point of view, salability, quality, and that's something special."

TIGRAN AVESTIYAN

Key Hair: Kien Hoang | Oribe Hair Care.  Hair: Louis Orozco | Oribe Hair Care, Dan Nguyen | Oribe Hair Care, Coby Alcantar, Tony Caldwell, Jami Symons, Ashley Brecken, Christian Ceja-Compin | Oribe Hair Care, Mandee Hernandez, Kristen Keller, Nathan Nguyen | Umbrella Salon, Yanin Colmenero | Umbrella Salon, Karla Fenton | Umbrella Salon, Ronnie Stam | Oribe Hair Care.  Special Thanks to Talia Thomas of Oribe Hair Care.

VFiles Announces the New Group of Designers Showing at Its Spring 2015 NYFW Show

Webster Hall
in

BY KARIZZA SANCHEZ FOR COMPLEX.COM

VFiles' New York Fashion Week show is returning this fall with a whole new crop of talent. 

The online fashion community just announced the roster for its spring 2015 show, and it looks like audiences will be treated to collections by talents from around the world. On Sept. 3, Moscow-based Tigran Avetisyan of Tigran and Tokyo-based Detto Kazuma of DTTK, both menswear labels, as well as  New York-based Hygein Hamm of denim label Hamm, and London-based Dasha Selyanova of womenswear label ZDDZ will show their lines in a show that has become a marquee event on the NYFW calendar. The talent was chosen by the VFiles team, with help from Calvin Klein creative director Italo Zucchelli, fashion editor and Vogue editor-at-large Candy Pratts Price, and stylist Mel Ottenberg—industry experts who'll also act as judges and mentors for the program. 

VFiles made its NYFW debut last September, with designers Gypsy Sport, Ammerman Schlösberg, Steven Tai and Sam Mc. In February, it presented its VFILES MADE FASHION 2 show, which introduced Hyein Seo, Melitta Baumeister, and ASSK, who have since been co-signed by Rihanna. 

You can always count on VFiles to help put people on the map. 

Look out for select pieces from Tigram, DTTK, Jamm, and ZDDZ at VFiles' SoHo shop after the show. 

Key Hair: Kien Hoang | Oribe Hair Care.  Hair: Louis Orozco | Oribe Hair Care, Dan Nguyen | Oribe Hair Care, Coby Alcantar, Tony Caldwell, Jami Symons, Ashley Brecken, Christian Ceja-Compin | Oribe Hair Care, Mandee Hernandez, Kristen Keller, Nathan Nguyen | Umbrella Salon, Yanin Colmenero | Umbrella Salon, Karla Fenton | Umbrella Salon, Ronnie Stam | Oribe Hair Care.