Modern Salon | Wella International Trendvision Awards | Roz Corpuz - USA Young Talent for Umbrella Salon

Trend Vision Frankfurt

THE EVENT: Wella Professionals International Trend Vision Awards (ITVA), held in Frankfurt, Germany.

THE DETAILS: 82 finalists from 56 countries came to Messe Frankfurt in early May to compete in the annual competition, this time held during the Hair and Beauty convention. ITVA opened with the inspirational Parade of Nations which included all competing hairdressers on stage carrying their country’s flag in a fantastic display of global talent. After a live, on-stage competition, the thousands of salon professionals in the audience were treated to a show by Austria’s Bundy. Bundy, followed by a trend show courtesy of Russian top stylist Dimitry Vinokurov...

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